Operation Butterfly compresses the content of a company into an essence. We then release the essence allowing for the largest possible impact to unfold. For this purpose, the brand must be experienced emotionally to allow bonding and the formation of a brand-consumer / consumer-brand relationship.

Good Branding is good storytelling. Operation Butterfly emotionalizes brands through visual storytelling in order to effectively anchor them in peoples’ minds.

Why is this blog called Operation Butterfly – Effective Branding?
The naming Operation Butterfly – Effective Branding derives from the butterfly effect. This phrase says that small variations of the initial condition of a dynamical system may produce large variations in the long term behavior of the system. The phenomenon was described by Edward N. Lorenz in the year 1972 with the catchy question:
Can the flap of a butterfly’s wings in Brazil set off a tornado in Texas?

Balázs Tarsoly