Operation Butterfly creates
    unique communication with the largest impact

    ––––––     And you wouldn't believe how much fun we have along the way     ––––––

    Today, companies know their assets. Nine out of ten sell the same products and services – same look, same performance, same value and price. How do you tell them apart? By their communication, their branding.

    Branding adds emotion and inspires reactions. Our consumption decisions are driven by our emotions far more than we like to believe: our choices rely on a very subjective perception of quality and value.

    Good Branding is Good Storytelling
    All companies have the potential for a great story. It just needs to be found, focused on and unleashed through effective communication. Operation Butterfly digs into the core of a company’s essence and develops the creative guideline to tell the company’s story: strong, real and memorable.

    Brands are the Seal of Quality of the Future
    We believe that when engaging with a product or service people are looking for two things:
    - An emotional experience
    - Transparency

    In order to be successful in the long run, brands must provide both. Good corporate communication is sustainable communication. As strategic consultants, we set the direction, come up with a plan and then fill it in with colour: strategy becomes an idea, design and reality. In tight cooperation with our clients, we strive to fulfill the consumer’s needs.

    Brands are Best Friends
    You never forget first impressions. When you come to contact with a product or company for the first time, what really counts is what happens before you start reading. Good, bad, boring, fascinating: the immediate impression will stick with you.

    For us, brand experience is like a good conversation. We want our counterpart to be honest and straightforward, but also unconventional, surprising and fun. It’s the meeting of both souls that develops empathy, keeps it interesting and lays the roots for a long lasting friendship.

    The creation of a long lasting and healthy consumer-brand relationship – that is Operation Butterfly’s n° 1 goal.

    Too many design agencies pretend to know a company better than the entrepreneur. Operation Butterfly doesn't act before fully understanding the core of the enterprise, the market, the customers and the vision of the entrepreneur. The one and only agency we can take seriously. Matthias Schneider
    managing director
  • Buckle your seatbelt:
    We’re taking you on a cruise.

    Small change, huge effect: our company’s name derives from the butterfly effect phenomenon. In short: could the flap of a butterfly’s wings in Germany set off a tornado in America?

    We believe it can. There might be even some turbulences on the moon – and beyond. Ready for the challenge? This could be the start of your unforgettable experience across the milky way:

    Strategic Consulting
    Brand Strategy
    Positioning



    Brand Architecture

    Brand Innovations
    Brand Controlling



    Corporate Design

    Logo Development
    Corporate Stationery

    Communication Design
    Printed Communication
    Font & Icon Development



    Digital Branding

    Websites, Microsites, Shops,
    Apps, Online Marketing



    Social Media

    Social Concepts & Campaigns
    Viral Strategies


    Your 5 benefits to take home:


    1. positive

    emotional impact
    for your brand


    2. unique

    image in an over-
    crowded market


    3. state-of-the-art

    communiation in old,
    new and social media


    4. consistent

    brand perception at
    every single contact


    5. guaranteed

    fun - don't
    understimate it!

    Operation Butterfly takes every single pixel to its unexpected limit. I have never experienced a design team driven by such passion and excellence. In one word: wow! Jan Thomas
    managing director
  • Awards

    "Everything about this corporate design is consistent and fitting. It inspires confidence."
    Norbert Möller, Member of Jury, Corporate Design Preis, 2010

    German Design Award – nominee, 2012
    Selection – Chosen amongst Germany's finest, 2012
    Selection – Chosen amongst Germany's finest, 2011
    CO&CO SELECTED, 2010
    iF communication design award, 2010
    Corporate Design Preis, 2010
    red dot communication design award, 2010

    LACP Spotlight Awards – Gold Award, 2008
    LACP Most inspirational – Gold, 2008
    LACP Top 100 – ranking at #22, 2008
    iF communication design award, 2008
    Designpreis der BRD – nominee, 2008
    iF communication design award, 2007
    DDC Award, 2006


    Working with Operation Butterfly is certainly fun: We laugh a lot – and the results are fun too. Receiving artwork and ideas from Operation Butterfly has more than once been the highlight of our workday. Andreas Stammnitz
    managing director
  • Key People

    Balázs Tarsoly

    Branding Specialist & Founder

       

    Balázs Tarsolys' design philosophy is best described with „radical meets pleasing“. His approach is as crazy-romantic as it is pragmatic-functional. His focused and emotional design translates company values into strong brand personalities. As the founder of Operation Butterfly Balázs Tarsoly vouches for sustainable, transparent corporate communication. For his clear and timeless design he has received numerous international awards.

  • Growing up in an advertising-animation-film family in Italy Serena Carloni studied history of art and art management in Parma, Urbino, London and Bologna. After successfully founding and directing a gallery for contemporary Italian art in Frankfurt, she undertakes a 2 year interior design adventure before becoming the secret soul of Operation Butterfly. She applies her talent of solving whatever problem with a smile and her natural intuition in communication in particular when it comes to ideas generation and storytelling concepts.

    Serena Carloni

    Problem Solver

       

  • ––––––     We´re ready, when you are. Go on, contact us.     ––––––

    Operation Butterfly
    Effective Branding by Balázs Tarsoly

    Headoffice Frankfurt
    Kaiserstraße 61
    D-60329 Frankfurt am Main
    Tel.: +49 (0)69. 27 13 99 63
    online@operationbutterfly.com

    Office Berlin
    Eldenaer Str. 35, Gewerbehof II
    D-10247 Berlin

    Blog: goodbrandingisgoodstorytelling.com
    Pinterest: pinterest.com/opbutterfly/

  • © 2012 Operation Butterfly Impressum

    Operation Butterfly
    Effective Branding by Balázs Tarsoly

    Blog: goodbrandingisgoodstorytelling.com
    Pinterest: pinterest.com/opbutterfly/

    Headoffice Frankfurt
    Kaiserstraße 61
    D-60329 Frankfurt am Main
    Tel.: +49 (0)69. 27 13 99 63
    online@operationbutterfly.com

    Office Berlin
    Eldenaer Str. 35, Gewerbehof II
    D-10247 Berlin

    Design and realisation of this website: Operation Butterfly

    Person responsible for content as per § 10 para. 3 of MDStV (German Interstate Media Services Agreement): Balázs Tarsoly

    Operation Butterfly continually checks and updates the information contained in its website.
    Despite these efforts, it is possible that some data and information may be outdated or incorrect. Operation Butterfly does not guarantee the up-to-dateness, correctness or completeness of this information, or assume any legal responsibility for the information provided in the website.

    The same applies for all other websites referenced with a hyperlink or otherwise. Operation Butterfly is not responsible for the content of websites for which a reference or link is provided.

    Operation Butterfly does not assume any form of liability – including contractual liability, tort liability, absolute liability or any other form of liability for direct or indirect damages, incidental damages, penalty, including compensation or concrete damages resulting from or in connection with access, use or non-use of the Operation Butterfly web pages.

    Furthermore, Operation Butterfly reserves the right to change or supplement the information provided.

    The content, structure and design of the Operation Butterfly web pages are protected by copyright. The duplication, modification, presentation, distribution, transfer, publication, sale, license, editing, alienation or use of information or data for any purpose, in particular with regard to text, text excerpts or images, requires prior written consent from Operation Butterfly.

    Steuernummer: 13 874 08297

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  • A good idea designs itself... GOOD BRANDING
    IS BEING FAITHFUL TO YOUR CONCEPT.

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  • You can be wrong as long as you‘re on the right track. GOOD BRANDING
    IS STRATEGIC BRANDING.

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  • Talking starts with listening. GOOD BRANDING
    MEANS LEARNING AND NEVER STOP.